Greg Schultz

Creative Director

Phone:

661.645.7774

Email:

gschultzdesign@gmail.com

Address:

4137 Kirkaldy Drive

Palm Harbor, Florida 34685

Experience

2008-Present

2001-2008

1998 - 2001

1997 - 1998

Education

1992 - 1997

SalonCentric - Creative Director

Led the Creative Services team (art direction, copy, design, editorial, project management) supporting marketing efforts across retail, e-commerce, events, education, CRM, social, and internal communications.

Developed and implemented enterprise-wide branding guidelines used across 600+ retail stores, corporate websites, catalogs, and digital campaigns.

Oversaw concepting and creative execution for major integrated campaigns, product launches, and in-store promotions, consistently aligning brand messaging across platforms.

Directed video, social, and email storytelling efforts that educated, motivated, and supported professional beauty communities.

Managed cross-functional relationships with stakeholders across marketing, operations, sales, and external vendors to ensure on-brand creative solutions under tight timelines.

Scaled internal team operations by implementing workflow processes, improving capacity planning, and fostering a collaborative and feedback-driven creative culture.

Drove brand activation at national beauty industry events including the American Beauty Show and Premiere, developing impactful visual experiences and branded content.

Initiated and led the creative transformation of SalonCentric Magazine into a hybrid content and catalog platform, increasing customer engagement and sales enablement.

Earthlink - Art Director

Directed a team of senior designers and contractors supporting five distinct business divisions.

Created brand identities, marketing collateral, and campaign assets across print and digital for both B2C and B2B channels.

Developed guidelines and creative for EarthLink and SK-EarthLink including product launches, welcome kits, direct mail, and tradeshow graphics.

Partnered with cross-functional teams to deliver consistent branding across a range of consumer touchpoints, including packaging, retail displays, and co-branded promotions.

Corbis Images Designer

Designed and produced a wide range of collateral materials for Corbis’s image licensing and publishing business.

Developed visual systems and packaging for promotional mailers, catalogs, and digital media assets.

Managed projects from concept through production and print, collaborating with in-house stakeholders and external vendors.

Westlight – Designer

Designed image catalogs and CD sleeve artwork for Westlight’s image distribution library.

Developed a multimedia tutorial for Photoshop to support in-house training and education.

Taught a Photoshop seminar for over 100 photographers at a company event in Las Vegas, bridging the gap between traditional photography and digital design.

California Polytechnic University San Luis Obispo

B.A. degree in Graphic Design

My Creative Journey

As a Creative Director, my world is a blend of imagination, strategy, and storytelling. Every project involves shaping big ideas and refining the tiniest details. I thrive on collaboration, guiding creative teams, and mentoring talent to help their careers blossom. Seeing others grow is as rewarding as crafting the visuals that connect and inspire. Balancing innovation with business realities, I breathe life into brands and engage audiences in fresh, thoughtful, and bold ways.

But I had to start somewhere

My experience at Corbis Images began at Westlight, where I started as a photo artist, gradually evolving into a design role that allowed me to express my creativity. When Corbis Images acquired Westlight and its extensive photo library, our team transitioned into the company's Creative Department. This period was marked by significant growth and excitement, as I embarked on my professional career right after college. Collaborating with a talented group of creatives, we were tasked with crafting visually stunning materials that showcased Corbis's impressive image collection. This experience not only refined my design skills but also instilled in me a deep appreciation for the power of visual storytelling in connecting people with the art of photography.

Following my time at Corbis, I joined EarthLink, known for its edgy and bold approach to internet services. I began as a Senior Designer and quickly advanced to the role of Print Art Director. Leading a talented team of designers, I was immersed in creating a wide array of marketing materials that captured the essence of the brand. From dynamic advertisements to innovative brochures, our work was instrumental in promoting EarthLink’s unique value proposition in a competitive market. This role not only honed my leadership skills but also reinforced my passion for crafting compelling narratives that resonate with audiences, showcasing how design can elevate a brand’s voice.

My journey as Creative Director at SalonCentric began during a pivotal transition when the company evolved from its roots as Maly's West, a well-respected beauty distributor, into a comprehensive brand under L’Oréal’s umbrella. Joining the team at this transformative moment, I was tasked with building and leading a creative group dedicated to crafting a cohesive brand identity across all stores and marketing channels. This opportunity allowed me to shape the visual narrative of SalonCentric, ensuring that every touchpoint resonated with our audience while reflecting our commitment to innovation and excellence in the beauty industry.