Where have I been, you ask?
2008-Present
2001-2008
1998 - 2001
1997 - 1998
Education
1992 - 1997
SalonCentric - Creative Director
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Led a multi-disciplinary Creative Services team (art direction, copy, design, editorial, project management) supporting 360-degree marketing efforts across retail, e-commerce, and social.
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Developed and implemented enterprise-wide branding guidelines for 600+ retail stores and digital campaigns, ensuring visual consistency through a period of rapid brand evolution.
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Oversaw creative execution for major integrated campaigns and product launches, utilizing Generative AI tools to augment visual exploration and accelerate the initial mood boarding process.
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Directed video, social, and email storytelling that supported professional beauty communities, incorporating AI-assisted editing workflows to increase content efficiency.
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Managed cross-functional relationships with stakeholders across marketing and sales to deliver high-impact, on-brand creative solutions under tight timelines.
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Scaled internal team operations by implementing workflow processes and fostering a collaborative, feedback-driven culture that embraced emerging design technologies.
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Drove brand activation at national beauty industry events, including the American Beauty Show and Premiere, developing impactful visual experiences and branded content.
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Initiated the creative transformation of SalonCentric Magazine into a hybrid content-to-commerce platform, increasing customer engagement and sales enablement.
Earthlink - Art Director
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Directed a team of senior designers and contractors supporting five distinct business divisions.
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Created brand identities, marketing collateral, and campaign assets across print and digital for both B2C and B2B channels.
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Developed guidelines and creative for EarthLink and SK-EarthLink including product launches, welcome kits, direct mail, and tradeshow graphics.
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Partnered with cross-functional teams to deliver consistent branding across a range of consumer touchpoints, including packaging, retail displays, and co-branded promotions.
Corbis Images Designer
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Designed and produced a wide range of collateral materials for Corbis’s image licensing and publishing business.
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Developed visual systems and packaging for promotional mailers, catalogs, and digital media assets.
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Managed projects from concept through production and print, collaborating with in-house stakeholders and external vendors.
Westlight – Designer
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Designed image catalogs and CD sleeve artwork for Westlight’s image distribution library.
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Developed a multimedia tutorial for Photoshop to support in-house training and education.
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Taught a Photoshop seminar for over 100 photographers at a company event in Las Vegas, bridging the gap between traditional photography and digital design.
California Polytechnic University San Luis Obispo
B.A. degree in Graphic Design
My Journey, Pixel by Pixel
I live where imagination meets strategy, a space that has become even more expansive now that AI allows us to execute the once impossible in design. Big ideas and tiny details both get my full attention. I shape brands, guide creative teams, and mentor talent, because watching others grow is just as rewarding as crafting the visuals that connect and inspire.
My career began at Westlight as a photo artist, where I learned how a single image can stop someone in their tracks. When Corbis Images acquired Westlight, I moved into a design role, collaborating with a wildly talented team to create stunning, high-impact materials that showcased one of the world’s most impressive photo collections. It was my crash course in the art and the business of visual storytelling.
Then came EarthLink. Fast, fearless, and unapologetically bold. I moved from Senior Designer to Print Art Director, leading a team that turned marketing into an experience. We weren’t just making ads and brochures; we were creating work that made people lean in and remember the name.
At SalonCentric, I stepped in during its transformation into L’Oréal’s beauty powerhouse. My mission was to build a creative team and a unified brand presence across every touchpoint: retail, digital, events, and beyond. Every campaign is an opportunity to be fresh, thoughtful, and impossible to ignore.
Now, let’s talk about you. Your brand. Your team. Your next big idea. We are in an era where the only limit is our curiosity, and I’m excited to leverage new creative technologies to do more than just follow trends. Instead, we will set them. Together, we can create something bold, smart, and unforgettable: work that inspires, connects, and gets people talking for all the right reasons.