What You Read Is What You Get.
Vision without a strong team is just a good idea. A strong team without process is chaos. Most creative departments quietly come apart trying to hold all three. That's where I come in.
Set the goal, then make it real
I see where a brand needs to go and chart the route, from big-picture strategy to pixel-perfect execution. My team always knows what we're making and why.
Grow the people, and the work grows
I find what each person does best and build on it, with hands-on coaching that turns weak spots into new strengths. People who've worked for me tend to stay for years.
Steady hands when the pressure's on
The workload at SalonCentric was relentless: rebrands, national campaigns, and recurring events all moving at once. I keep the process clear and the team steady. AI accelerates ideation and removes the friction that slows creative down.
Not catching up to it.
From AI-driven ideation and concepting to custom project management systems built from scratch, AI is embedded across the full creative lifecycle. Prompt-driven research sharpens strategy. Purpose-built workflow tools cut friction before it builds. And knowing how to prompt for imagery, with precision, means campaign-ready visuals from the first pass. The result: teams that move faster, think bigger, and ship stronger work. Without losing the craft.
More is on the way, including a dedicated creative coordination platform currently in development.
What Made
the Work Work.
High-stakes programs, documented from brief to results.
Each opens with the outcome. Dig in for the full story.
The Complete Picture.
Three companies, every channel: national campaigns, editorial publications, live event identities, and brand systems across SalonCentric, EarthLink, and Corbis.
Nothing curated out. Nothing held back.
The Agency Inside.
SalonCentric was the path to market for dozens of leading beauty brands. Creative Services was the agency behind it, building campaigns and assets from scratch or shaping them through design and copy support. All of it came through my group.
I lead creative
the way I'd want to be led.
The environment I build: clear direction, room to grow, process that stays out of the way. Teams from three to ten or more, running national campaigns, rebrands, and at one point a year-long monthly publication, all at once.
Clear creative targets, a critique culture where designers can push and copy can lead, regular 1:1s and real growth paths. Some of the people I developed stayed for over a decade and left stronger than they arrived.
From the people I led