Led Teams. Shaped Brands.

Independent creative practice delivering brand identity, campaign design, product design, and AI-integrated production for clients across apparel, EdTech, and financial services. Own engagements end to end: strategy, creative direction, design execution, and production.

• WorkGlass: designed and built a time-tracking and invoicing product for freelance creatives end to end, owning product design, interface, and brand. Now live at MyWorkGlass.com as a $20 one-time purchase, with a 10-post social campaign and brand guidelines.
• PrintMark: built the pitch deck, narrative structure, and animated visual system a $30M commercial printer used to make its case to L'Oréal's purchasing and finance teams during a vendor re-bid. Still the company's go-to deck.
• Mr. D Math: directed 50+ lessons of a self-paced math curriculum, producing 3D character animation, video, original music, and print coursework in-house.

Ran the in-house creative agency responsible for brand storytelling, design, and content strategy across 600+ retail stores, e-commerce, education, CRM, social, and internal communications, through 18 years of growth, national campaigns, rebrands, a monthly publication, and live events.

• Led teams of 3 to 10+ across design, copy, and project management, running national campaigns across every channel.
• Established a critique-driven team culture with clear creative targets, regular 1:1s, and real growth paths. Several team members stayed 10+ years.
• Produced all SalonCentric and co-branded marketing across the store network. Built assets for partner brands that couldn't produce their own, and managed and corrected their co-branded emails.
• Created event branding for SalonCentric's presence at the Premiere Shows and America's Beauty Show, plus ticket and in-store marketing for education classes and events. Directed a $300K model shoot to launch one show era.
• Brought on PrintMark as SalonCentric's primary printer almost 17 years ago; the relationship has since expanded to other L'Oréal brands.
• Built brand guidelines used across retail, digital, print, and event.
• Built SalonCentric Magazine from launch, a hybrid catalog-editorial publication that ran 12 issues a year and generated six figures monthly.
• Directed national campaign launches across store, social, CRM, and e-commerce.
• Rebuilt production workflows with operations and marketing leadership, cutting turnaround time and expanding what the team could carry.

Led a team of designers supporting five business divisions across B2C and B2B channels. Partnered with marketing and product teams on integrated campaigns that kept EarthLink's brand consistent and recognizable.

• Directed all marketing creative including digital, print, direct mail, and packaging.
• Launched multiple product identities and co-branded campaigns that expanded consumer reach.
• Developed brand standards for EarthLink and SK-EarthLink, used across every customer touchpoint.

Developed design and branding for brochures, catalogs, self-mailers, user manuals, CD packaging, and specialty items promoting one of the world's largest photo archives.

• Carried projects from brief to final production across print and early digital formats, with visual systems used in international marketing.

Designed image catalogs and multimedia educational materials for one of the first digital stock libraries.

• Created training materials and led a Photoshop seminar for 100+ photographers making the move from film to digital.