Led Teams. Shaped Brands.

Independent creative practice delivering brand identity, campaign design, product design, and AI-integrated production for clients across apparel, EdTech, and financial services. Own engagements end to end — strategy, creative direction, design execution, and production.

• WorkGlass — designed and built a time-tracking and invoicing product for freelance creatives end to end, owning product design, interface, and brand; currently in testing ahead of launch.
• PrintMark — created the corporate pitch deck, narrative structure, and animated visual system for a $30M commercial printer targeting a national beauty retailer; landed the meeting and became the company's primary pitch tool.
• Mr. D Math — directed 50+ lessons of a self-paced math curriculum, producing 3D character animation, video, original music, and print coursework in-house.

Ran the in-house creative agency responsible for brand storytelling, design, and content strategy across 600+ retail stores, e-commerce, education, CRM, social, and internal communications — through 18 years of growth, national campaigns, rebrands, a monthly publication, and live events.

• Built and led multidisciplinary creative teams ranging from 3 to 10+ across design, copy, and project management to execute omnichannel campaigns aligned with business goals.
• Established a critique-driven team culture with clear creative targets, regular 1:1s, and real growth paths — many team members stayed 10+ years.
• Developed and implemented enterprise-wide brand guidelines used across retail, digital, print, and event experiences.
• Launched and led SalonCentric Magazine, a first-of-its-kind hybrid catalog-content publication that generated six figures in monthly revenue across its 12-issue run.
• Directed national campaign launches and product storytelling across store, social, CRM, and e-commerce channels.
• Partnered with leadership and marketing to improve creative workflows, reducing turnaround times and increasing team capacity.

Led a team of designers supporting five business divisions across B2C and B2B channels. Partnered with marketing and product teams to elevate EarthLink's brand presence through cohesive design and integrated campaigns.

• Directed all marketing creative including digital, print, direct mail, and packaging.
• Launched multiple product identities and co-branded campaigns that expanded consumer reach.
• Developed brand standards for EarthLink and SK-EarthLink, ensuring consistent messaging across all customer touchpoints.

Developed design and branding for brochures, catalogs, self-mailers, user manuals, CD packaging, and specialty items promoting one of the world's largest photo archives.

• Carried projects from initial brief through final production across print and early digital formats, building cohesive visual systems used in international marketing.

Designed image catalogs and multimedia educational materials for one of the first digital stock libraries.

• Created training materials and led a Photoshop seminar for 100+ photographers, helping bridge traditional photography to digital.