Led Teams. Shaped Brands.

Led the Creative Services department responsible for brand storytelling, design, and content strategy across all channels supporting 600+ retail stores, e-commerce, education, CRM, social, and internal communications. Built the department through 18 years of growth, running national campaigns, rebrands, a year-long monthly publication, and live events, without missing a deadline or dropping the standard.

• Built and led multidisciplinary creative teams ranging from 3 to 10+ across design, copy, and project management to execute omni-channel campaigns aligned with business goals.
• Developed and implemented enterprise-wide brand guidelines used across retail, digital, print, and event experiences.
• Launched and led SalonCentric Magazine, a year-long hybrid catalog-content publication that generated six figures in monthly revenue across its twelve-issue run while raising the editorial bar.
• Directed national campaign launches and product storytelling across Store, Social, CRM, and Ecomm.
• Partnered with leadership and marketing to improve creative workflows, reducing turnaround times and increasing team capacity.
• Oversaw visual branding and event experiences for national beauty shows, including a $300K model shoot that anchored the Education show identity.

Led a team of designers supporting five business divisions across B2C and B2B channels. Partnered with marketing and product teams to elevate EarthLink's brand presence through cohesive design and integrated campaigns.

• Directed all marketing creative including digital, print, direct mail, and packaging.
• Launched multiple product identities and co-branded campaigns that expanded consumer reach.
• Developed brand standards for EarthLink and SK-EarthLink, ensuring consistent messaging across all customer touchpoints.

Created promotional and marketing materials for Corbis's image licensing division. Designed catalogs, packaging, and digital assets used to promote one of the world's largest photo archives.

• Owned projects from initial brief through final production across print and early digital formats.
• Developed cohesive visual systems used across international marketing.

Designed image catalogs and multimedia educational materials for one of the first digital stock libraries.

• Created training materials and led a Photoshop seminar for 100+ photographers, helping bridge traditional photography to digital.